Creating a new Print evaluation order

Select Evaluations on the main menu and press add +New evaluation to start with it.

Check points

Selecting the module

Currently we have the following Print modules:

1. Print - Newspaper - Recall - Standard Format (for regular print ads)
2. Print - Newspaper - Recall - Supplement (for attached supplements)
3. Print - Newspaper - Content - Standard Format (for paid content/native ads)
4. Print - Newspaper - Content - Supplement (for paid attached supplement)
5. Print - Newspaper - Article - Standard format (for non paid content)
6. Print - Newspaper - Article - Supplement (for non paid attached supplement)
7. Print - Magazine - Recall - Standard Format (for regular print ads)
8. Print - Magazine - Recall - Supplement (for attached supplements)
9. Print - Magazine - Content - Standard Format (for paid content/native ads)
10. Print - Magazine - Content - Supplement (for non paid attached supplements)
11. Print - Magazine - Article - Standard format (for non paid content supplement)
12. Print - Magazine - Article - Supplement (for non paid attached supplement)

Modules in Evaluations can be single or chained together with one reader evaluating multiple ads (we recommend not combining more than 3 ads in one order). The  example below shows what it looks like when building Print Recall Standard Format order. 

Add new module

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A respondent can be asked to evaluate one or multiple ads in one edition or one or multiple ads in different editions or titles. For example 2 titles published on the same day or combined send out for editions published during 2 following days.

Select Print channel and combine it with Recall, Content or Article modules

Details required to fill in for Print module: Type: Newspaper or Magazine Media Brand: the list of all titles of current publications Publication date  Some optional details: Number of pages Edition

Required details for Recall, Content, Article module: Industry: generic list for benchmarking Format Advertiser Optional details are: Ad published on page Number of pages Product Additional section

These are optional questions and it’s possible to unselect any. By doing it, that question won’t be included in the survey.

Create Target Group

Some information is already filled and selected with default values: Completes, Country, Gender, Age limits. Selection is based on the standard requirements and all of these can be changed if needed. Required fields to fill: Panels to use Completes number  (The standard is 175 - that is for one module. Required to type 250 if there’re more than one module)

Select launch date and duration

The standard is Scheduled time Duration for: Newspapers - 2 days Magazines - 10 days ASAP option is used only if it requires to start the fieldwork right away

Download completed evaluations

Reports for evaluations with statuses Completed are downloaded from the Syno Cloud either from the list from the Report column or from the evaluation’s order.

Contact information

Contact evaluations support: [e-mail]