In order to start tracking your audience you need to setup a tracking pixel on your web content which performs HTTPS request to Syno's tracking URL:
https://audience.synocdn.com?i={audienceId}&e=1
Supported parameters:
i - Audience ID, number you get after creating an Audience in Syno Cloud
e - event [1 - view, 2 - click]
c - channel ID [1 - 100]
ip - enable IP tracking [no value]
id - additional identities [value will provided by your account representative]