Profiling Questions
The Profiling Questions are used to gather essential demographic, behavioral, and interest data from panelists, allowing for precise targeting of surveys to the right respondents. The default profiler is mapped to most marketplaces, but clients can add custom questions tailored to their specific needs.
Profiling Surveys
A list of profiling surveys created for your panel, which are commonly used during the registration process:
- After a panelist activates their account, they receive their first survey, typically a profiling survey.
- Profiling surveys are designed to collect key demographic, behavioral, and preference data, helping to develop a detailed profile of each participant.
- Incentives can be credited to panelists for completing profiling surveys, which encourages participation and improves data collection efficiency.